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This website has been approved and validated
by Hornsby Brand Design for disability accessibility.

Website Accessibility...Are You Compliant?

According to the National Center for Health Statistics, more than 25 million Americans report experiencing significant vision loss. The term vision loss refers to individuals who reported that they have trouble seeing, even when wearing glasses or contact lenses, as well as to individuals who reported that they are blind or unable to see at all. And almost half live here in the South.

ADA (Americans with Disabilities Act) compliant sites use guidelines that allow visually impaired individuals to navigate websites through the use of a screen reader display. These text-to-speech synthesizers actually read and speak the text written on the individual web pages to the web surfer.

For the hearing impaired, a different set of obstacles exist. For example, audio files need to be accompanied with an accessible text-based transcript, video presentations should have a synchronized textual transcript (closed captioning), and audio announcements should have a synchronized text presentation.

If you run a government-or education-based website, you most likely will need it to be ADA compliant. The cost of making a website ADA complaint depends upon a few factors. The size of your website (the amount of content and actual pages within the site), and the complexity of your website (how it navigates, functions, software used, etc.).

Hornsby Brand Design provides a solution to assists businesses with the accessibility standards for both the U.S. and global markets. Some guidelines we use are from the World Wide Web Consortium (W3C) / Web Content Accessibility Guidelines: Priority 1, Priority 2 and Priority 3 and the U.S. Section-508 Guidelines to name a few.

W3C Priority 1, Priority 2, and Priority 3 Guidelines:

The W3C standards group has created educational guidelines pertaining to accessibility. Most countries outside the U.S. follow the W3C rules as their benchmark for accessibility legislation. These rules are broken into 3 categories:

Priority 1 is mandatory for websites
Priority 2 is considered average
Priority 3 is considered ideal

Section-508 Guidelines:

These are a subset of the W3C Rules U.S. Accessibility Standards as defined in the 1998 Rehabilitation Act. All federal agencies must have Section-508 compliant websites, as must all U.S. federal government suppliers/vendors. The burden is on the government to purchase the most accessible technology and services.

So where do I start?

Hornsby Brand Design can build compliance into the development of a new website or test and/or update a pre-existing website. This can also be integrated into the development environment of your content management system as well. In addition, we can also provide a global audit of web-content-compliance status on a scheduled basis and send regular reports. For more information please visit our website at: or contact us.

Data source: National Center for Health Statistics, National Health Interview Survey, 2008, For further information, see "Pleis J.R., Lucas JW. (2009). Provisional Report: Summary health statistics for U.S. adults: National Health Interview Survey, 2008. National Center for Health Statistics. Vital Health Stat 10(242)."

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